In the September of 2017 the biggest beauty launch of the year dropped suddenly, this launch was Rihanna’s make up line Fenty Beauty. What we didn’t realise when the line dropped was that this was going to be one of the most game changing and influential brands to hit the market. The first launch of Fenty Beauty consisted of FOURTY foundation shades, 4 sets of matchstix which are stick contours, ‘concealers’ and highlighters for different skin tones as well as individuals, a foundation brush, a brush for the match stix, a beauty sponge, a corresponding foundation primer, split pan and single pan highlighters, blotting powder, blotting papers and a universal lipgloss.
“Fenty Beauty by Rihanna was created for everyone: for women of all shades, personalities, attitudes, cultures and races. I wanted everyone to feel included. That’s the real reason I made this line”
Rihanna, founder of Fenty Beauty by Rihanna.
(This is not my own image it is from the Fenty Beauty campaign)
As you can see this was a huge launch and it’s whole underlying message was inclusivity. One huge problem within the beauty industry is inclusivity, before the launch of Fenty Beauty a wide shade range in base products were hard to come by if you weren’t within a very specific skin tone. Deep and dark shades just didn’t exist and that excluded an entire group of people from so many product launches which I feel is awful. So once Fenty dropped it started to carve a path for the brands of shade range past who saw the success and wanted to jump on that bandwagon.
The most important and talked about product from Fenty’s first launch was the Pro Filt’r foundation. This was an ICONIC product which not only was it a soft matte foundation but it came in 40 shades which is unheard from in mainstream companies. The shade range is evenly distributed between skin tones as well as undertones so that everybody can find their perfect shade. This product caused a rippling effect through the beauty community and opened up a conversation about shade ranges and the racism within beauty. It was so unheard of in 2017 to have ten light shades, ten medium shades, ten tan shades and ten deep shades in one drop and one product. Fenty Beauty was the brand that the world needed to break through the barriers of skin colour discrimination and to show bigger brands how it is done. They showed people that the shade range can be done and done properly and it really put massive multi billion dollar companies to shame. I mean the range of shades and undertones is unmatched still in the beauty industry two years later. Yes I know we have brands bringing out 100 shades but from what I have seen they are going for quantity over quality and so they’re not all useful shades for everyone. After the original launch and during the launch of the concealer and powder they also dropped another 10 shades which they and consumers felt were missing to make it 50 shades. This product really deserves a round of applause👏🏻
(Images are not my own)
Since the initial launch of 2017 we have seen so many amazing and interesting releases from Fenty Beauty which have changed up the make up game. In November 2017 we got the iconic red Stunna lip paint.
2017 ended with the Galaxy Christmas Collection which contained ELEVEN products: Galaxy Eyeshadow Palette, Two-Way Eyeshadow brush, Eclipse 2-in-1 Glitter Release Eyeliner, Cosmic Gloss Lip Glitters, and Starlit Hyper-Glitz Lipsticks.
Then April 2018 we got the Beach, Please collection which consisted of the first body lavas and the Fairy Bomb Glittering Pom Pom.
For the summer of ’18 we got an amazing collection which consisted of bright coloured Killawatt Foil Freestyle Highlighter Duos, limited edition eye shimmers and holographic lip glosses.
(Image not my own)
Winter of 2018 brought us the ChillOwt collection which was cool toned and winter themed. This collection consisted of a Killawatt Foil Palette, Metallic Eye + Lip Crayon Sets, Avalanche All-Over Metallic Powders, Frosted Metal Lipsticks, Mini Fairy Bomb, Two Lil Mattemoiselles (and a set of 10) and the Match Stix By The Dozen Collection.
The new year (2019) brought us an extension of the Pro Filt’r range with the addition of concealers and powders; this was the start of the full Fenty face. This launch meant that Fenty had 50 shades of concealers which corresponded with the foundations and also an additional 10 foundation shades. This is absolutely unheard of and is once against setting standards for other beauty brands. There was also 8 powders launched with the concealers which meant that all skin tones could have a ‘translucent’ loose powder which worked with the colour and tone they have in their skin. This once again showed the brands message of inclusivity as it allows people to have products which work for them and not ones that they have to make work for them.
They then launched the Sun Stalk’r bronzers which covered a multitude of tones and colours of skin, this meant that people who have never been able to find bronzers dark enough or light enough for them could have one available. This was yet another iconic launch as it allowed the range of beauty to be expanded across the real spectrum of people which exist. To a lot of brands they believe their demographics are light/medium skin colours but they don’t realise that anybody who wants to play with makeup wants to buy it and they can be of many many tones and shades. This is what was lacking and Fenty picked up that slack. They also showed big brands what the people wanted and made them think quick about what they were offering.
When I wanted to explain to my readers why I want to support Fenty Beauty, I didn’t just want to give my opinions I wanted to really show you what I want to stand behind. With the launches and the thought put into the launches, you can see the message they want to portray. They want to include everyone and start a revolution in the beauty industry for the better. They want to play with colour and formula and push you to be comfortable and confident with yourself and express your personality. This is something that I adore because it’s what I want to promote as a person. I want to see people being themselves and then running with it, I want them to push boundaries and become the happiest version of themselves. So when I really looked into Fenty I knew they were a brand worth investing in. One thing I think we should all give to Fenty is the fact that they were able to provide us with better quality shade ranges on their INITIAL launch than brands which has been going 5/10/20 years! That says something about this brand I tell you!
Regardless of what you think of Rihanna you have to admit she was a visionary and her and the Fenty Beauty Team really kill it with launches. The formulas seem to be loved and the range is just unreal! I wanted to give them a real shoutout today because even though I am yet to purchase from them I want to shout them out for their work to make inclusivity a normal part of life, and since the legendary 2017 launch that is getting much more achievable.
So guys that’s my thought on Fenty Beauty and why they’re a brand I want to support in this industry, if you have tried anything from them please let me know in the comments your thoughts on them. If you want to purchase Fenty Beauty you can get them in Harvey Nichols in the UK and in Sephora in pretty much everywhere else in the world!
Thank you so much for reading today and I hope to see you around these parts again soon!